70/30 Campaign Promoted in Devon

WAVE Trust, a UK charity, is raising awareness in Devon with a new campaign to reduce child maltreatment by 70 percent by 2030.

More than 1 in 5 children in the UK will suffer significant abuse or neglect in their lifetime, with 90% of these receiving no support.

The 70/30 campaign aims to prevent the maltreatment of children by tackling the root causes, such as parental substance abuse, domestic violence and maternal mental health problems.

Early, effective support can help parents to overcome these problems and prevent harm before it happens.

The campaign aims to raise awareness of primary prevention in local communities and among the general public in the hope that local and central Government start to understand its importance and transform the systems that are currently failing huge numbers of vulnerable children.

We all know that prevention is better than cure, yet too often public policy is based on intervening after the damage has already occurred. This damage costs the UK taxpayer £15bn per year.

70/30 Ambassador, Rob Robinson, who has been volunteering for WAVE Trust since February, has met with Neil Parish MP for Tiverton and Honiton who was extremely receptive to the 70/30 campaign.

Rob Robinson said: “It’s a great campaign. So many MPs are supporting what we do and we invite people to get involved.

“It’s time to stop brushing the issue under the carpet and work in a collaborative way to ensure change happens.”

Rob has thanked Neil for all of his help so far and hopes that they will continue to work together in Devon to tackle the issues many children unfortunately face.

For more information about 70/30 or to find out how you can get involved visit www.wavetrust.org/our-work/campaigns/7030-campaign