A Guide to Your First Marketing Campaign

A good marketing campaign could decide if the product or service you’re advertising is successful or not, so it’s useful to put the time in to ensure that you’re doing it correctly. Online marketing can be difficult and overwhelming for first timers, as there’s a lot of specialist terminology and jargon you have to navigate through and embarking on a campaign can perhaps be the most challenging. There’s a lot of things to consider, but with this guide to break it all down, there’ll be no reason why you can’t create a killer marketing campaign to boost your business.

Outline your goals

No marketing campaign is successful without the business first figuring out what they want it to achieve. Goals can help you focus your campaign to achieve a specific outcome, and it’s up to the business to determine what the most beneficial goal will be. For some, it might be to improve their customer awareness so that they can increase their potential audience, while for others, it’s to encourage interaction to build a more active community around the brand. Whatever the goal is will dictate what type of strategy you create. Make sure to set up SMART (specific, measurable, achievable, realistic, timely) goals, as these can make it easier to track your process throughout the campaign. A third-party company like magecloud.agency can help determine your goals and use them to not only aid in your marketing campaigns but also help you build a fantastic ecommerce website to link it to.

Figure out your budget

It’s good to know how much you have to spend as this will determine what options you have for your campaign. Having a good-sized budget can give you access to sponsored adverts on social media like Facebook and Twitter, and even Google ads to help your website rank. At the same time, extra funds may also give you better resources when conducting market research and persona building.

Know your audience

Your target audience will dictate how you go about your campaign, as appealing to the right market can make you change your tone of voice, design, so it’s essential to get a good grip on what your ideal target market is.

The best way to do this is to create an audience persona. This is where you create semi-fictitious representations of your audience, using metrics from your previous customers such as demographic, age, location, income and interests to build up a thorough understanding of the type of people your products appeal to, and who you should market to, allowing you to tailor your campaign to them. Knowing your audience well can also help you determine which social media platform to target, as you’ll be aware of which site, they use the most.

Determine the content you want to put out

Now that you know your target audience, you can use it to help determine what kind of content you want to put out that you feel will be the most engaging. Marketing campaigns can utilize a whole host of formats, such as written content, videos, infographics, pictures, and even audio. What content you put out is determined by the previous steps but be sure to understand that good marketing campaigns make use of various different formats.

Some elements you can implement into your campaign include: