Canterbury brand roadshow roars into Exeter

The Canterbury brand roadshow roared into action today in Exeter’s Princesshay Shopping centre, the first stop on its three month journey across the country, allowing fans to step into the footsteps of their rugby idols through a host of interactive experiences and storytelling, cementing the brands commitment to the game over the past 111 years.

Local fans from Exeter will be immersed into a host of rugby experiences, including the chance to win a very special one-to-one training session with Canterbury ambassador and England star Sam Burgess as part of the Canterbury speed test, which is touring the country to find the quickest rugby fan England and Ireland have to offer.

Some fans will also be lucky enough to meet their local rugby heroes as they turn out alongside supporters to take part in the brand roadshow, demonstrating their own commitment to the game amongst the people that so passionately follow the sport week in, week out.

The roadshow will be making 14 stops across England and Ireland, starting in Exeter on 6th August before finishing in Trafalgar Square on 31st October, bringing to life the dedication of fans and players across the two countries from the grassroots to the professional level.

In addition to these experiences, two different changing room areas have been created to take fans on a journey from the grassroots level of the sport through to the experiences of the professional player, with inspirational touches such as Canterbury Ambassador Will Greenwood’s genuine England under 21 match shirt on display for supporters to see.

After kicking off in Exeter, the Canterbury brand roadshow will visit Bath, Leicester, Belfast, Galway, Cork, Dublin, Twickenham, Cardiff, Newham and Manchester, before finishing in Trafalgar Square, London.