Business

Top Tips for Starting a Small Business in the UK

If you are a young entrepreneur or a seasoned business professional, you may have already considered starting a new small business. For millions of business-minded people, this can be a key way to shape your financial destiny and escape the routine of conventional 9-5, Monday to Friday employment. However, when starting a new small business in the UK, you must have a clear and relevant business plan, together with a keen understanding of your target market, predicted demand for your products or services, and a knowledge of business legislation.

This knowledge will allow you to...

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Val Watson

Val Watson

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5 Ways to Improve Employee Morale

Authored by Ellie Green
Posted: Thu, 02/08/2024 - 9:06am

Do you feel as though your team morale isn’t everything that it could be? If so then now is the time for you to make a change. If you don’t make a change now then you may find that your employee turnover rate is higher than it needs to be and that you are not able to connect with your staff on the level you’d like. If you want to do something about that then the only thing you have to do is take a look below.

Plan a Team Activity

If you want to help your team then one thing you need to do is keep small activities ready for the days when team stress appears to be high. If...

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Ground-breaking ‘Data Hub’ Project Contract Awarded for Devon and Somerset

Authored by News Desk
Posted: Wed, 02/07/2024 - 12:08am

Acorn T-Stats has been awarded the contract to develop a ‘Data Hub’ for the tourism and wider visitor economy in Devon and Somerset. Funded by the Heart of the South West Local Enterprise Partnership and led by Destination Plymouth and some of the region’s key tourism partners this exciting new project will provide an innovative new way of measuring the impact of the visitor sector on the region.

The ‘Data Hub’ will be an online cloud-based tool to help businesses and organisations in the visitor economy sector understand who visits Devon and Somerset, how many visitors travel to...

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Top 10 Reasons Why Digital Marketing is Important for Your Business

Authored by Val Watson
Posted: Mon, 02/05/2024 - 9:57am

In the fast-paced digital era, the significance of digital marketing for businesses cannot be overstated. As consumers increasingly turn to online platforms, having a robust digital marketing strategy is essential for reaching and engaging target audiences. Here are the top 10 reasons why investing in digital marketing, especially with experts like One Base Media , is crucial for the success and growth of your business in the United Kingdom.

1. Increased Online Presence:

Digital marketing enhances your online visibility, making it easier for potential customers to find...

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Safe Web Browsing: How to Avoid Malicious Websites

Authored by Liv Butler
Posted: Thu, 02/01/2024 - 10:14pm

Imagine you're wandering through a bustling street market, the air filled with the tantalizing scents of street food, the sound of lively chatter, and the myriad of colorful stalls inviting you to explore their wares. Yet, amid this cornucopia of excitement, pickpockets lurk, ready to pounce on the unwary. This is the web—a digital bazaar filled with wonders but also riddled with hidden threats. Let's share a chat on how we can tread safely on this vibrant yet vulnerable online ground, shall we?

Being street smart in this digital marketplace starts with knowing what...

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Customer Obsession: Building Sustainable Excellence in Customer Experience

Authored by Val Watson
Posted: Thu, 02/01/2024 - 8:45am

We’ve all heard the stories of companies going above and beyond to provide their customers with incredible support. From Morton’s steakhouse delivering a steak to a man at the airport who requested it in a tweet to Nordstrom accepting returned tires even though they don't sell tires, these stories are heartwarming,and inspiring, and often gain good PR and attention on social media. However, one common thread among these stories is their lack of scalability. Providing such personalized and extravagant services to every customer is not feasible for most companies.

Customer...

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Freebies - How to Capitalize on Business Marketing Generosities Online

Authored by Liv Butler
Posted: Thu, 02/01/2024 - 7:30am

In today’s fiercely competitive market, brands turn to all sorts of marketing strategies so they can stand out among their rivals. That is why many businesses use freebies which are essentially marketing tools that allow customers to get closer to the company’s offerings through complimentary goods. As an active or potential customer, you can easily capitalise on such promotions, and this article will tell you all about it.

Commonly Used Types of Freebies

First, let’s dive into some of the most interesting types of freebies you are likely to come across:

Product Promotion...
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New South West podcast launched to celebrate region's women in tech

Authored by Program
Posted: Wed, 01/31/2024 - 11:34pm

Timewade, a leading technology partner for SMEs in the South West, has launched their new podcast; ' Code Breakers: Women in Tech '.

The podcast will showcase the experiences, challenges, and triumphs of women in the South West tech industry.

The first episodes will be available on Spotify and Apple podcasts from today, 31 January. The series is aimed at women and girls interested in building careers in the tech sector, providing insights and inspiration from tech leaders who have successfully navigated the industry.

The series will feature interviews with inspiring...

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What is a PR relationship and how can it help your business?

Authored by Liv Butler
Posted: Wed, 01/31/2024 - 9:04pm

Learn how having a local PR relationship can help your expanding business thrive in the Brazilian market.

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Browne Jacobson launches new pro bono strategy in partnership with LawWorks

Authored by News Desk
Posted: Wed, 01/31/2024 - 8:32pm

UK and Ireland law firm Browne Jacobson has joined forces with a major industry charity to launch a new pro bono strategy that aims to increase and focus its community impact.

The firm has signed up to LawWorks’ not-for-profit programme, which brokers free legal advice from member firms to small and medium-sized not-for-profit organisations that meet certain eligibility criteria on a wide range of issues, to help it identify where its professional expertise can best be deployed on a voluntary basis for worthy causes.

It heralds a new approach from Browne Jacobson to...

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South West Innovation Expo returns to Exeter

Universities of Exeter and Plymouth deliver fourth tech expo for the region

Businesses across the South West are invited to discover cutting-edge ideas, innovation, and the latest entrepreneurial activity as the South West Innovation Expo returns to Exeter on 5th March 2024 at Sandy Park.

Spearheaded by the University of Exeter and the University of Plymouth, this flagship event promises a day full of inspiration, collaboration, and the celebration of innovation across Devon, Cornwall, The Isles of Scilly, Somerset, and Dorset; bringing together innovators, entrepreneurs,...

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