The Psychology of Influence: Persuasion Techniques for Business Consultants
Often, the art of persuasion is viewed in a negative light because it’s associated with manipulation. William Nothstine, in his timeless handbook , successfully distinguished myth from fact when it comes to persuasiveness.
Persuasion is present in our day-to-day communication as we interact and get our opinions heard.
Business consultants navigate various projects, revising and restructuring client strategies to improve their operations. With such a tedious job, you often find yourself in need of persuasive techniques to guide clients in the right direction and drive...