The Top 5 Questions You Should Ask When Choosing Customer Loyalty Software

David Banks
Authored by David Banks
Posted Tuesday, June 16, 2020 - 11:18am

Are you looking for a way to reward your customers for being so good to you? Through all the changes this past year, they've stuck with you. They've helped you through thick and thin. Now it's time to show them appreciation with a customer loyalty program.

To do that effectively, you need to find customer loyalty software that's equal to the task. Every industry is different, so you need to find software that makes the most sense for yours.

To do that, you need to ask the right questions beforehand. Keep reading to learn several questions that can help you filter your options down to the perfect customer loyalty software.

1. What Are You Hoping to Accomplish?

One of the most important things to remember when investing in a customer loyalty program is that they're a long-term tool. The longer you intend on using them, the higher return on investment that you'll receive from them.

As such, you need to ask yourself what your long-term goals look like. What are you hoping to accomplish by finding the right customer loyalty software?

Are you hoping to increase your repeat business among your clients? Are you trying to inspire stagnant customers to purchase? Do you want your current customers to purchase the innovative products that you push out?

If so, then this white label loyalty program can help! It will push out your brand, website links, and logo across multiple servers.

Try lining up the features of your customer loyalty software with the goals that you have. For example, if you want to generate more sales, then invest in software that implements discounts for repeat buyers.

2. What Benefits Can It Offer You?

Every customer loyalty software has a different claim to fame. They can each offer your brand something unique, thus giving more assets to you and your customers.

One of the biggest questions many companies ask is "why should I spend money on a third-party service? Why not just make one myself?".

With so many other aspects of your business to worry about, it can be hard for you to find the proper amount of time to focus on a new customer loyalty program. By buying customer loyalty software, you won't have to start from scratch.

It allows you the benefit of hitting the ground running with your new customer loyalty program. You can integrate all the features you find helpful and have them up and running that same day.

Better yet, you'll have access to customer loyalty methods that are tried and true. You won't have to spend time testing your ideas to see whether they gain traction or not. 

Using the services of a customer loyalty software means that you're using a service that's benefitted so many other companies!

3. What Are Your Customers Like?

This question goes a long way towards deciding the type of customer loyalty software you should implement. No one knows your clients better than yourself, so use that to your advantage.

The customers that you're selling to might desire different benefits. For example, say you're a company that sells cleaning solutions for residential and commercial clients.

The residential customers would fall under the umbrella of a B2C client. Therefore, since they're spending their own money to purchase, they'll be more motivated by discounts that save them money.

Meanwhile, your commercial clients would fit the description of a B2B client. Since they're buying with money off the company budget, discounts won't provide much motivation for them. They don't care as much about saving a few dollars.

For these clients, you'll have more success providing them incentives such as including an additional item for free or expedited shipping.

4. How Simplistic Is the Software?

How many times have you purchased software that was intended to help your company, but was too difficult to use? If the software is too complex to operate, you'll find yourself reluctant to use it as much.

You want to purchase software with a simplistic interface. Something easy to set up and even easier to track. That way, you can have it up-and-running with just a few simple clicks.

Any time that you want to track the success of your customer loyalty campaigns, you'll be greeted with helpful graphs that measure results. 

5. How Can You Save Money With the Software You Choose?

This is a question you'll want to ask a representative of each customer loyalty software that you're considering. 

So many business owners are afraid of offering discounts because they fear it will cause them to lose money. However, it's the opposite that's true.

The different customer loyalty programs might help you save money by offering a discount that's minimal, yet exciting for customers. Even a discount as low as 5 or 10-percent can convince a customer to purchase your products.

It can also help you push new and innovative products to your customers. Your customer loyalty software will give loyal clients a "sneak-peek" on new items, thus generating excitement for those products and boosting your initial sales on them!

Find Customer Loyalty Software That Fits Your Needs

Now that you've seen how to find the right fit for your customer loyalty software, it's time to start your search.

Begin by contemplating what you're hoping to accomplish, then filter out any options that don't have features to help you reach your goals. The more questions you ask, the more clear of a decision you can make.

Be sure to browse our website for more articles on customer loyalty, as well as many other helpful topics!


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