Creating a successful blog

Claire Small
Authored by Claire Small
Posted Friday, February 23, 2018 - 10:22am

Blogging has become a prevalent part of modern society, and there are hundreds of blogs out there for a range of purposes. Starting a blog allows you to fully express yourself online: you can write about your personal experiences and convey your unique opinions through your writing. Blogging can also be a great way to expand or promote your business. However, it is important to find ways to make your blog stand out from the rest, in order to gain a wider audience reception. Of course, the key ingredient to a thriving blog is to write unique, engaging and up to date content that your readers will be interested in. However, there are also some other cosmetic issues which you should address in order to make your blog more successful.

Domain Name

Your domain name is a crucial aspect of your branding, as this is how people will find you and what they will associate with your blog the most. The name you choose needs to be kept short and simple, and should be as self-explanatory about the content of your blog as possible.

Website Design

Website design is important, as an aesthetically off-putting layout may detract from your content and stop people from exploring your blog in full. Try to use a design which is minimalistic, but additionally fun and exciting to look at. Make sure the page is easy to navigate, and you may also find it is beneficial to include a ‘similar posts’ bar on each page, to keep people engaged in your content. It is also useful to include widgets such as ‘share on social media,’ as this will gain you wider recognition for your blog.

Search Engine Optimization

Search Engine optimization is a term many people of heard of, but not many people really know what it is, and even fewer people know how to apply it to their blogs. To keep a long explanation short, SEO services can help you to be more recognizable on search engines, and be one of the top sites to come up on searches: effectively helping you to bring more readers onto your blog.

Post Layout

It is important that your posts are easy to read, otherwise you will lose the audience’s interest. A catchy title will initially draw your audience in, but once you get them there, how do you get them to stay? Break your posts down into clear paragraphs of around 150 words or less, as this will stop the audience feeling overwhelmed by the amount of text in your post. You should also consider how many words to include in your post altogether: a length of around 500-1500 words is a suitable length, as you want your post to be a quick and engaging read. It may also be advisable to include subheadings for each paragraph, as this allows the audience to quickly skim read your article to discern if they are going to be interested in what you have to say.

Implementing some of these tips into creating your blog will contribute to increasing your readership numbers and gaining you more organic visitors to your site.

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