Competition to find RWC flag bearers launches in Exeter
Emirates, a global connector of people, places and passions, and its ambassador for rugby, Ben Foden, has today launched a flag hunt in Exeter to find the Official Flag Bearers for the tournament.
Emirates and Ben Foden will be hiding a flag in Exeter tomorrow and sharing clues on social media for fans to follow. Open to 14-16 year olds, the competition will give the local rugby stars of tomorrow the chance to win the once-in-a-lifetime experience of leading a team out of the tunnel at one of the Rugby World Cup 2015 matches being held at Sandy Park, Exeter.
With the nationwide competition reaching its halfway point, there are still more than 30 Flag Bearers to recruit. Hopefuls will need to uncover the photographic clues shared on Emirates Facebook, Twitter or Instagram and find the flag in Exeter between 9am-9pm. Once located, entrants need to upload a flag selfie, using the #EmiratesFlag to be in with a chance to win.
Inspiring fans to celebrate Rugby World Cup 2015 coming to the sport’s birth place, each valid entrant will also be entered into a draw to win the ultimate honour of leading out one of the world’s best teams for the Final at Twickenham on 31 October.
Ben Foden, England Rugby Union player, said: “You never forget the first time you walk out with your team through the tunnel into a stadium packed full of supporters, especially for an international fixture on your home turf. Now Emirates is giving fans in Exeter the chance to follow in the footsteps of sporting greats, and be part of bringing rugby home at Sandy Park, Exeter.
Laurie Berryman, Emirates UK Vice President, said: “As an Official Worldwide Partner of Rugby World Cup 2015, Emirates is proud to be connecting passionate rugby fans from across the world in the home of the sport this autumn. The Find the Flag competition will give the local fans in the host cities the chance to celebrate rugby coming home and connect them to the sport with a truly unforgettable experience.”
Following the flag hunt in Birmingham, Brighton, Cardiff, Leicester, London, Manchester and Newcastle, the Find the Flag competition will be visiting Exeter tomorrow (Saturday 4 July) and the remaining host cities over the next four weeks. Below are the dates of when the flag will be hidden in each city:
Location Dates
Exeter - 4 July
Gloucester - 11 July
Milton Keynes - 18 July
Leeds - 25 July
London (East) - 1 August
The Find the Flag competition is part of Emirates Rugby World Cup 2015 Worldwide partnership, building on the brand’s rich rugby heritage and extensive portfolio of top-class rugby sponsorships. It first sponsored Rugby World Cup 2007 in France as a Tournament Sponsor, then became a Worldwide Partner for Rugby World Cup 2011 in New Zealand, and became the first Worldwide Partner to sign an agreement for both Rugby World Cup 2015 and 2019, which will be held in Japan.
Follow the Find the Flag competition on Emirates social channels and for more details about Emirates sports sponsorship visit www.emirates.com/sponsorship.
