Lights... Camera... Action at Mole Valley Farmers
Strange things have been going on at Mole Valley Farmers’ Holsworthy store. There have been disturbing reports that equine behaviourist and adventuress Emma Massingale, plus an array of animals have been there late at night, making a new short film exclusively for Mole Valley Farmers, showcasing the group’s newest store.
The film was exclusively previewed at ‘An Evening with Emma Massingale’ held in the South Molton branch of Mole Valley Farmers earlier this week to an appreciative audience!
To see what all the fuss is about, go to either the Mole Valley Farmers or the Mole Valley Farmers Equestrian Facebook pages https://www.facebook.com/molevalleyfarmers/
Emma’s unique training methods mean that the film features ponies Albert and Ernie, (stars of her Shetland Adventure, which is being screened on The One Show on 9 November), sports horse Custard, a Dalmatian dog, a chicken and a duck! Various staff from Holsworthy made cameo appearances in the ‘Night at the Museum’ inspired film. So while the camera ‘saw’ the animals walking, posing, pushing shopping trollies (yes, really!), moving sacks and even stowing away in the Show and Events van, the afterhours staff never quite did….
Andy Skarzynski, Head of Marketing says: “More going on than your average store….’ was launched on social media at 5pm on 19 October and so far has received more than 117,000 views, but the numbers are rising every minute. It was great that the staff got involved and making the film looked a lot of fun. We have called it ‘More going on than your average store….’ as we believe that is exactly what people experience at Mole Valley Farmers.
From our exceptional customer service, in depth agricultural knowledge, great prices and offers, to the range of goods and services we provide, we feel that we can surprise with what we offer. And Mole Valley Plus, a division exclusively for our Members, brings services and items not to be found in branch at the keenest possible prices.”
Andy continued: “As one of our sponsored equestrians, I feel that Emma has helped us to condense this concept into a fun and amusing film. However, I must admit that when she first explained her idea I was quite sceptical and even slightly concerned about bringing animals into our lovely new store! But the resulting film looks amazing and we hope that it will help us bring the Mole Valley Farmers concept to a much wider audience, in time for Christmas.”
Emma Massingale demonstration events:
The film will also be screened as part of the Demonstration Evenings that Emma has organised where she will be working live with her ponies, from 21 October – 25 November
Friday 21 October The Grange, Okehampton
Friday 4 November Keysoe EQ Centre, Beds
Friday 18 November Unicorn EQ Centre, Gloucs
Friday 25 November Merrist Wood, Surrey
Emma explains: "Working with horses is my passion and my love and a dream come true. Horses amaze and inspire me on a daily basis. With compassion, imagination and a sense of fun, there really is no limit to what is possible."
Tickets for these demonstrations are available from www.emmamassingale.com
For all press enquiries about this release, please contact Julie Edwards, Head of Corporate Communications on 01769 573431 or julie.edwards@molevalleyfarmers.com
