Businesses are going back to SMS messages

The internet has really changed the way we communicate over the years. Instead of phone calls, we now rely on video conferences, text messages and social media to connect with others. The same changes are affecting business, too. Live communications with customers are now conducted through more channels than ever before.

Despite these changes, a recent report suggests that a lot of businesses are still using SMS messages to connect with customers. More importantly, many brands and companies who have fully embraced the internet are going back to using SMS messages for marketing. There are a few reasons why SMS messages are still very effective for businesses.

From Online to Text Messages

Setting up an SMS broadcast system is now easier than ever. Thanks to providers such as Reach Interactive and bulk SMS text messages, companies can now send bulk SMS to customers without having to invest in servers and other supporting hardware.
The services are also very cost-effective. Bulk SMS are reasonably priced thanks to the lower cost of sending SMS messages in the first place. On top of that, companies can take advantage of more features offered by the best service providers on the market.

Aside from email to SMS, SMS text messages can be sent via an API or Application Program Interface. This means the SMS service can receive commands from existing solutions already used by companies, enabling applications such as SalesForce to send text messages and manage responses in real-time.

Better Customer Relationship

The key benefit offered by today’s best business SMS services is better customer relationship. SMS messages are opened more frequently than emails and newsletters, which is why companies now prefer shorter, more effective promotional and other messages sent via SMS than long emails or newsletters.

SMS messages are far more flexible today, too. For instance, the system can be set up so that customers can reply to individual text messages and have a real conversation with administrators. It is also possible to send text messages with strings. Instead of “Hi, Customers!” companies can now send “Hi, [nickname]!” and provide customers with a more personalized experience.

The approach alone makes bulk SMS very valuable. Combined with other features such as location-based text messages, grouping and segmentation, and the ability to use the SMS service for notifications, bulk SMS is a great way to build better relationships with customers.

A Cost-Efficient Solution

We’ve mentioned how today’s bulk SMS services are designed to be cost-effective. The lowered cost of using this type of service made bulk SMS more accessible, allowing smaller establishments and home businesses to also take advantage of the features and advantages offered.

The trend is set and experts believe that SMS messages will be used more frequently in the future. Companies are even integrating bulk SMS with other systems like never before, creating a whole new customer experience based on text messages and on-the-moment notifications. It won’t be long before online services and other features start to rely on SMS messages for an enhanced customer experience altogether.